EXPO INTERNATIONALISATION & TRADE SHOW PROMOTION > EXHIBITORS, VIP-DELEGATIONS, FOREIGN BUYERS AND VISITORS PROMOTION CAMPAIGNS

TRADE SHOW PROMOTION

Since 1998 SCHWARZ & PARTNER has been active as a client – oriented niche player in the field of trade show promotion, B2B marketing and internationalisation in the trade show business for the leading trade show organisers, regional trade show centres, companies, chambers of commerce, associations, regional authorities, export and trade promotion organisations.

To find and / or to create drivers for potential partners and end clients and bring them to the trade show is getting more and more complex task in the saturated European markets at international as well as at regional trade shows. Being at the trade show is by far not enough. Even the biggest world trade shows are the wrong ones for you if your target groups are not present there or are not present at the same time at the same place as you are. Small things and details matter.

COMPETENT & EFFICIENT WITH SCHWARZ & PARTNER

With over 20 years of the inter-regional and international export marketing experience for various branches and industries as well as with solid intercultural communication skills SCHWARZ & PARTNER consults and assists foreign exhibitors, co-exhibitors, regional delegations as well as visitors in selecting the right target groups, the right communication channels and drivers for the successful export marketing before, during and after the trade show. The right combination of export marketing instruments including direct marketing, multiplicators and trade media support, business missions with special events and B2B meetings as well as networking and visits to potential export partners is essential for the active internationalisation of trade shows & various B2B events.

MIND THE SPECIFICS

Of course, each industry, each specific target group, every trade show and event is unique, but nevertheless there are a lot of underlying tools, models and techniques that work successfully for most foreign companies and organisations.

Would you like to discuss your trade show internationalisation, promotion and expo marketing support requirements and receive a personal offer please do not hesitate to contact us by e-mail so that SCHWARZ & PARTNER can prepare a solution to meet your unique needs, wants and wishes.

SUPPORT THEIR SUCCESS AT YOUR TRADE SHOW & EVENT WITH

EXPRESS TRAININGS BY SCHWARZ & PARTNER FOR FOREIGN DELEGATIONS, VISITORS, CO-EXHIBITORS AND EXHIBITORS

The trainings are focused on the specific needs & wants of the client and the characteristics and parameters of the target groups of the client. You yourself define the topic of the training, dates, venue of training, its nature and purpose.

TRAINEE PROGRAMS, STAGES AND INTERNSHIPS WITH SCHWARZ & PARTNER AT INTERNATIONAL TRADE SHOWS & B2B EVENTS

Learning best European export marketing instruments, B2B export communication tools at international trade shows in Europe and at the same time starting to use them personally and directly under the guidance of experts is a great advantage for a future carreer of an export marketing manager.

During the internship participants have the opportunity to apply their knowledge in practice and to learn the tendencies and prospects of the leading international exhibitions in Europe as well as to visit “hidden champions” of export – very successful export oriented small and medium enterprises in Switzerland, France, Austria, Germany and in the Czech Republic.

The internship program is developed either for a specific exhibition or, especially for overseas clients, for several trade shows in the target country or region usually in combination with additional business program in one or several European countries.

CONSULTING FOR TRADE SHOW PROJECTS

An efficient form to find optimal individual solutions for your trade show including international leads management, organization of a presentation, round-tables, press conferences, receptions, business days abroad.

COACHING, SEMINARS & TRAININGS ON EXPO INTERNATIONALISATION & B2B EXPO INTERCULTURAL COMMUNICATION

INTERCULTURAL COMMUNICATION

With over 20 years of practical experience and excellence in intercultural communication SCHWARZ & PARTNER like a navigator in the foreign seas can help you optimally prepare for the cooperation with the representatives of different cultures and learn their peculiarities both in business and in nonprofit projects in practice.

Depending on Your priorities and individual needs SCHWARZ & PARTNER in Prague will select for you an optimal combination from a wide variety of forms of cooperation and intercultural instruments.

Remote and on-site consulting,

the preparation of manuals and handbooks,

coaching,

internships,

trainings,

negotiations remote and on-site support