EXPO MARKETING

EXPO MARKETING

For many companies and organisations, especially small and medium enterprises the export marketing means lack of information and the end of stereotypes based on the previous home market activities.

Business in a foreign market often means a different positioning, different target groups, different communication channels, different interpretations of the marketing message, different drivers, distribution channels and many other essential market factors.

The knowledge of these foreign market factors is therefore very important before you make decisions on your export and start investing your resources in the foreign market.

EXPO MARKETING WITH SCHWARZ & PARTNER

With over 20 years of export marketing experience and competence SCHWARZ & PARTNER consulting the client on the specifics of the foreign market and the main export target groups can significantly reduce risks of failure for the client and save time and money.

Moreover in the course of the time the foreign market situation has been changing may be even faster than in your home market. The market changes demand flexibility and innovative specific for various target groups concepts. Therefore SCHWARZ & PARTNER first of all consider unique competitive advantages of the client for the target group in the target market and look for a correspondent niche in the market and does not sell general solutions.

THE FIRST STEPS WITH SCHWARZ & PARTNER

The first step for the cooperation with SCHWARZ & PARTNER is to provide detailed information relevant for the assessment of export potential especially for the positioning.

In the further dialogue with the client SCHWARZ & PARTNER will analyse the potential, select the main target groups and will formulate the absolute and relative competitive advantages valid for the decision-makers within these target groups. Then taking into account their specifics and export marketing budget of the client a correspondent concept is designed and a complex of export marketing tools and communication channels is selected. A good further step is to conduct pilot export marketing interviews with the multiplicators and experts for the target group and in this way to check the response to the concept and the reactions to the formulated for the client competitive advantages.

Depending on the results SCHWARZ & PARTNER will prepare a complex export marketing plan and chose further steps usually including the selection of promotional events like a B2B trade show, adapted to the target group promotional materials, if necessary clarify the necessity of certificates, customs clearance and logistics issues.

The further steps will follow depending on the complex export marketing plan, preferences and project time frames of the client.